In 2005 a client asked us to measure the eficiency of
his brand name on the market. And then it all began...
What´s the relationship betwen the brand name, your business plan and your competitors?
How will you identity system affect your operation in the short, medium and long term?
If your business plan is focused on short / medium / long term results, should the identity system follow the same guidelines?
In a world where marketing people explain everything trought publicity investment or "marketing campaings", where lawyers register brands without understanding about phonetics, human brain perception or consumer behavior , and where designers create based on "true" creativity, we found an unexplored land of opportunities for clients who seek to optimize their investments on the market, and let the data help them make the right desitions.
Our results, have been recognized in many ways. Graphic design countests, international expos, national / international customer tenders, and the most important for us... being selected as a representative company of contemporary Mexican Digital Design by ProMéxico (Institution of the Federal Government of Mexico).
Our brand analysis method is based on the research of O.Romero who holds a BA in Information Design, MBA with an specialization on Strategic Leadership and a second Master focused on Marketing and Luxury Brands Management.
Winner and project leader for the international contest
"Multimedia Services 2007" Volkswagen of Mexico.
Development of multimedia elements and identity systems for premium Volkswagen products from Mexico and Volkswagen Argentina, such as: Jetta, Crafter, GLI Farenheit, Touareg as well as cross-campaigns with Universal Studios.
The project included advanced photography methods, virtual reality modules, animation, audio, video and strategy design (gamification).
We have worked with...
Cervecería Cuauhtémoc Moctezuma
and many others...